Harley-Davidson of Madison
Madison, Wisconsin
Reviews
Alexander Law
21 Jun 2026
REPORT
I hadn't been on a bike for probably 10 years and took a refresher 4-hour class. Julie was awesome to work with and brought my confidence back. I loved the experience, and can only highly recommend it...
I hadn't been on a bike for probably 10 years and took a refresher 4-hour class. Julie was awesome to work with and brought my confidence back. I loved the experience, and can only highly recommend it. Thank you!!
Update: I bought a Nightster at the end of the class and took another course with coaches Mike and John. Both were extremely good at what they did, and helped me even more! If you get a chance to take a course with either of them, do it!
Dan helped me in picking a bike, and the purchase process was extremely smooth. He made me feel extremely welcomed and I wouldn't go anywhere else to buy another motorcycle.
Eric S
12 Apr 2026
REPORT
The staff at this dealership are professional, friendly, and helpful. I was able to test ride more than one model to help me determine the best motorcycle to buy. The salesperson and manager answered ...
The staff at this dealership are professional, friendly, and helpful. I was able to test ride more than one model to help me determine the best motorcycle to buy. The salesperson and manager answered questions without any pressure to purchase. They worked with me to make a deal I felt was fair. I highly recommend this dealership.
Tony
11 Apr 2026
REPORT
Bought this great looking 2001 Fat Boy from HDM in Dec 2025. The guys put it into winter storage for me and that was it. I had to day dream about it until this morning's pickup. The service was outsta...
Bought this great looking 2001 Fat Boy from HDM in Dec 2025. The guys put it into winter storage for me and that was it. I had to day dream about it until this morning's pickup. The service was outstanding! They offered to help load my bike into the trailer and strap it down...thank you Wolf and gang. Extremely greatful A+ friendly service!
Josh Orlikowski
6 Apr 2026
REPORT
Getting ready for this year for some great riding with wife. Just got this bike and can't wait to explore things with this amazing wife of mine. If anyone is interested in a bike. Please come down to ...
Getting ready for this year for some great riding with wife. Just got this bike and can't wait to explore things with this amazing wife of mine. If anyone is interested in a bike. Please come down to Madison Harley Davidson and see Steven in the sales department because they make things happen.
R baumgartner
25 Feb 2026
REPORT
Madison Harley experience during a recent purchase was awesome. Steven in sales walked us through, made us feel as family talking and covered everything. Throughout transaction all staff knew their jo...
Madison Harley experience during a recent purchase was awesome. Steven in sales walked us through, made us feel as family talking and covered everything. Throughout transaction all staff knew their job making it smooth process and day pick up couldnt have been nicer, hell even owner helped us load in trailer and strap bike down. Cant ask better than that. Drove up from Illinois and was worth it.
Jody Steeves
30 Apr 2018
REPORT
We never felt so welcome...Connie was amazing! Very helpful in all aspects. We got so much info about products, the Passport, and services that are available! I WILL DEFINITELY BE BACK!!
David B.
30 Apr 2018
REPORT
Man these guys are great. I used one of there offers to come out and pick my bike up and do a oil change and wash. While they were quick with the work. The weather was not working with us with late sn...
Man these guys are great. I used one of there offers to come out and pick my bike up and do a oil change and wash. While they were quick with the work. The weather was not working with us with late snow. They held the bike without any issues. When I picked up my bike, everyone was helpful and got me in and out quickly. This is my third time using this dealership and will continue to use in the future. Thanks guys.
Ann Barthel
28 Apr 2018
REPORT
Took the Basic Rider Course here. I cannot praise the course and instructors highly enough!!! Amazing how much knowledge can be shared in just a short session. My group had both experienced riders and...
Took the Basic Rider Course here. I cannot praise the course and instructors highly enough!!! Amazing how much knowledge can be shared in just a short session. My group had both experienced riders and "newbies", and we ALL commented on how much we learned. SIGN UP FOR THIS COURSE!!!! You will be glad you did! Everyone here at H-D of Madison is TOP NOTCH!
Patrick Gilchrist
25 Apr 2018
REPORT
"As a new rider, I was blown away at the willingness of everyone I met to help. I had a great experience with Zach, who upon speaking to for the first time, proactively offered to help me in the entir...
"As a new rider, I was blown away at the willingness of everyone I met to help. I had a great experience with Zach, who upon speaking to for the first time, proactively offered to help me in the entire process of selecting a bike. I was not expecting this. As a result, not once did I ever feel uncomfortable in HD - Madison. Great staff you got there! Thank you!"
Nicole Pank
5 Apr 2018
REPORT
This place has a good set up, a bunch of great people working here, good hours.
Motorclothes ladies are great! Super helpful, not pushy, great group of girls. They would get 5 stars.
Parts is a hit...
This place has a good set up, a bunch of great people working here, good hours.
Motorclothes ladies are great! Super helpful, not pushy, great group of girls. They would get 5 stars.
Parts is a hit or miss, depending on who you get, some of them really don't seem like they care to be there, and some are extremely helpful.
Service is not good, never answer their phones, don't return phone calls, and if you do get a hold of someone, you feel rushed. Quote I had done was about $100 off cause they "forgot" a few things and the bike was very dirty when I got it back (full of oil, grease, etc). I now take my bike to Brett at PT Custom Cycles in Middleton, won't ever take it back to Harley.
Karin Hall
29 Mar 2018
REPORT
We came in 1/2 hour before closing and were looking into getting my husband chaps. He had tried them on previously and thought he knew how they fit. Sandi was extremely helpful in finding the ones tha...
We came in 1/2 hour before closing and were looking into getting my husband chaps. He had tried them on previously and thought he knew how they fit. Sandi was extremely helpful in finding the ones that he needed, and helped explain where to wear them for the correct fit, and why you needed to wear them there. She had helped me fit a jacket on our previous visit to the store. Next time we are in there I would look for Sandi to help me again. Thank-you
Glory User6
3 Aug 2017
REPORT
Reserved a rental bike online for Friday. Received a confirmation number. Called the dealer this morning just to reconfirm. Glad I did. They claim a glitch in the system and they do not have any bikes...
Reserved a rental bike online for Friday. Received a confirmation number. Called the dealer this morning just to reconfirm. Glad I did. They claim a glitch in the system and they do not have any bikes to rent. No offer to make things right. Just an insincere "I'm sorry". Guess I will not deal with this poor dealership anymore.
William Duffy
5 Jul 2017
REPORT
Excellent service, friendly people 5 star operation
Gina Rose
24 Jun 2017
REPORT
Always friendly and helpful great selection and they work hard to get you on a Harley-Davidson
Eric B.
4 Jun 2017
REPORT
Went to dealership on Sat June 3rd around 2:30pm to look at bikes and more then likely start the process to purchase. There were other customers but really was not very busy. Was in the store approx...
Went to dealership on Sat June 3rd around 2:30pm to look at bikes and more then likely start the process to purchase. There were other customers but really was not very busy. Was in the store approximately 20 min. One sales employee did say hi but walked passed us in a hurry only to go lean on a counter to bury his face in his cell phone. Another employee was more interested in walking a weiner dog around the show room. Really felt out of place and uncomfortable. Almost like we were not supposed to be there. Maybe there was a secret password or something. We did go to another dealership in town to look at the Indians and the experience was the exact opposite. My opinion is that dealership needs extensive customer service training. While I would like a new Harley Davidson I will not go back.
J. Chris Mueller
14 May 2017
REPORT
Prompt, friendly, professional service. Jake in the service department was great.
Stephen Fifer
4 Nov 2016
REPORT
The word friendly describes my experience at Madison of Harley. From my salesman Scott to our lady in finance. Everybody went the extra mile to take care of us. With the extras I had installed in serv...
The word friendly describes my experience at Madison of Harley. From my salesman Scott to our lady in finance. Everybody went the extra mile to take care of us. With the extras I had installed in service, it was done professionally,as well as the people in service made us feel like family. I tell everybody if you want a good deal and feel like family, go to Madison of Harley !!!
Teresa M.
17 May 2016
REPORT
Excellent customer service. Staff are warm and friendly. They chat with customers, making small talk. They aren't intrusive or pushy, while still bring helpful.Clearance center (wolf's den) attached t...
Excellent customer service. Staff are warm and friendly. They chat with customers, making small talk. They aren't intrusive or pushy, while still bring helpful.Clearance center (wolf's den) attached to the main building. A great place to get some good deals. Many items I'd never seen, in addition to items i already own.
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Please call
(608) 221-2761
Business Hours
Monday
Mon
09:00AM-18:00PM
Tuesday
Tue
09:00AM-18:00PM
Wednesday
Wed
09:00AM-18:00PM
Thursday
Thu
09:00AM-18:00PM
Friday
Fri
09:00AM-20:00PM
Saturday
Sat
09:00AM-17:00PM
Sunday
Sun
09:00AM-17:00PM
Popular Hours
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Harley-Davidson of Madison
Madison, Wisconsin
Business Hours
Monday
09:00AM-18:00PM
Tuesday
09:00AM-18:00PM
Wednesday
09:00AM-18:00PM
Thursday
09:00AM-18:00PM
Friday
09:00AM-20:00PM
Saturday
09:00AM-17:00PM
Sunday
09:00AM-17:00PM
Popular Hours
Reviews
Alexander Law
21 Jun 2026
I hadn't been on a bike for probably 10 years and took a refresher 4-hour class. Julie was awesome to work with and brought my confidence back. I loved the experience, and can only highly recommend it...
I hadn't been on a bike for probably 10 years and took a refresher 4-hour class. Julie was awesome to work with and brought my confidence back. I loved the experience, and can only highly recommend it. Thank you!!
Update: I bought a Nightster at the end of the class and took another course with coaches Mike and John. Both were extremely good at what they did, and helped me even more! If you get a chance to take a course with either of them, do it!
Dan helped me in picking a bike, and the purchase process was extremely smooth. He made me feel extremely welcomed and I wouldn't go anywhere else to buy another motorcycle.
Eric S
12 Apr 2026
The staff at this dealership are professional, friendly, and helpful. I was able to test ride more than one model to help me determine the best motorcycle to buy. The salesperson and manager answered ...
The staff at this dealership are professional, friendly, and helpful. I was able to test ride more than one model to help me determine the best motorcycle to buy. The salesperson and manager answered questions without any pressure to purchase. They worked with me to make a deal I felt was fair. I highly recommend this dealership.
Tony
11 Apr 2026
Bought this great looking 2001 Fat Boy from HDM in Dec 2025. The guys put it into winter storage for me and that was it. I had to day dream about it until this morning's pickup. The service was outsta...
Bought this great looking 2001 Fat Boy from HDM in Dec 2025. The guys put it into winter storage for me and that was it. I had to day dream about it until this morning's pickup. The service was outstanding! They offered to help load my bike into the trailer and strap it down...thank you Wolf and gang. Extremely greatful A+ friendly service!
Josh Orlikowski
6 Apr 2026
Getting ready for this year for some great riding with wife. Just got this bike and can't wait to explore things with this amazing wife of mine. If anyone is interested in a bike. Please come down to ...
Getting ready for this year for some great riding with wife. Just got this bike and can't wait to explore things with this amazing wife of mine. If anyone is interested in a bike. Please come down to Madison Harley Davidson and see Steven in the sales department because they make things happen.
R baumgartner
25 Feb 2026
Madison Harley experience during a recent purchase was awesome. Steven in sales walked us through, made us feel as family talking and covered everything. Throughout transaction all staff knew their jo...
Madison Harley experience during a recent purchase was awesome. Steven in sales walked us through, made us feel as family talking and covered everything. Throughout transaction all staff knew their job making it smooth process and day pick up couldnt have been nicer, hell even owner helped us load in trailer and strap bike down. Cant ask better than that. Drove up from Illinois and was worth it.
Jody Steeves
30 Apr 2018
We never felt so welcome...Connie was amazing! Very helpful in all aspects. We got so much info about products, the Passport, and services that are available! I WILL DEFINITELY BE BACK!!
David B.
30 Apr 2018
Man these guys are great. I used one of there offers to come out and pick my bike up and do a oil change and wash. While they were quick with the work. The weather was not working with us with late sn...
Man these guys are great. I used one of there offers to come out and pick my bike up and do a oil change and wash. While they were quick with the work. The weather was not working with us with late snow. They held the bike without any issues. When I picked up my bike, everyone was helpful and got me in and out quickly. This is my third time using this dealership and will continue to use in the future. Thanks guys.
Ann Barthel
28 Apr 2018
Took the Basic Rider Course here. I cannot praise the course and instructors highly enough!!! Amazing how much knowledge can be shared in just a short session. My group had both experienced riders and...
Took the Basic Rider Course here. I cannot praise the course and instructors highly enough!!! Amazing how much knowledge can be shared in just a short session. My group had both experienced riders and "newbies", and we ALL commented on how much we learned. SIGN UP FOR THIS COURSE!!!! You will be glad you did! Everyone here at H-D of Madison is TOP NOTCH!
Patrick Gilchrist
25 Apr 2018
"As a new rider, I was blown away at the willingness of everyone I met to help. I had a great experience with Zach, who upon speaking to for the first time, proactively offered to help me in the entir...
"As a new rider, I was blown away at the willingness of everyone I met to help. I had a great experience with Zach, who upon speaking to for the first time, proactively offered to help me in the entire process of selecting a bike. I was not expecting this. As a result, not once did I ever feel uncomfortable in HD - Madison. Great staff you got there! Thank you!"
Nicole Pank
5 Apr 2018
This place has a good set up, a bunch of great people working here, good hours.
Motorclothes ladies are great! Super helpful, not pushy, great group of girls. They would get 5 stars.
Parts is a hit...
This place has a good set up, a bunch of great people working here, good hours.
Motorclothes ladies are great! Super helpful, not pushy, great group of girls. They would get 5 stars.
Parts is a hit or miss, depending on who you get, some of them really don't seem like they care to be there, and some are extremely helpful.
Service is not good, never answer their phones, don't return phone calls, and if you do get a hold of someone, you feel rushed. Quote I had done was about $100 off cause they "forgot" a few things and the bike was very dirty when I got it back (full of oil, grease, etc). I now take my bike to Brett at PT Custom Cycles in Middleton, won't ever take it back to Harley.
Karin Hall
29 Mar 2018
We came in 1/2 hour before closing and were looking into getting my husband chaps. He had tried them on previously and thought he knew how they fit. Sandi was extremely helpful in finding the ones tha...
We came in 1/2 hour before closing and were looking into getting my husband chaps. He had tried them on previously and thought he knew how they fit. Sandi was extremely helpful in finding the ones that he needed, and helped explain where to wear them for the correct fit, and why you needed to wear them there. She had helped me fit a jacket on our previous visit to the store. Next time we are in there I would look for Sandi to help me again. Thank-you
Glory User6
3 Aug 2017
Reserved a rental bike online for Friday. Received a confirmation number. Called the dealer this morning just to reconfirm. Glad I did. They claim a glitch in the system and they do not have any bikes...
Reserved a rental bike online for Friday. Received a confirmation number. Called the dealer this morning just to reconfirm. Glad I did. They claim a glitch in the system and they do not have any bikes to rent. No offer to make things right. Just an insincere "I'm sorry". Guess I will not deal with this poor dealership anymore.
William Duffy
5 Jul 2017
Excellent service, friendly people 5 star operation
Gina Rose
24 Jun 2017
Always friendly and helpful great selection and they work hard to get you on a Harley-Davidson
Eric B.
4 Jun 2017
Went to dealership on Sat June 3rd around 2:30pm to look at bikes and more then likely start the process to purchase. There were other customers but really was not very busy. Was in the store approx...
Went to dealership on Sat June 3rd around 2:30pm to look at bikes and more then likely start the process to purchase. There were other customers but really was not very busy. Was in the store approximately 20 min. One sales employee did say hi but walked passed us in a hurry only to go lean on a counter to bury his face in his cell phone. Another employee was more interested in walking a weiner dog around the show room. Really felt out of place and uncomfortable. Almost like we were not supposed to be there. Maybe there was a secret password or something. We did go to another dealership in town to look at the Indians and the experience was the exact opposite. My opinion is that dealership needs extensive customer service training. While I would like a new Harley Davidson I will not go back.
J. Chris Mueller
14 May 2017
Prompt, friendly, professional service. Jake in the service department was great.
Stephen Fifer
4 Nov 2016
The word friendly describes my experience at Madison of Harley. From my salesman Scott to our lady in finance. Everybody went the extra mile to take care of us. With the extras I had installed in serv...
The word friendly describes my experience at Madison of Harley. From my salesman Scott to our lady in finance. Everybody went the extra mile to take care of us. With the extras I had installed in service, it was done professionally,as well as the people in service made us feel like family. I tell everybody if you want a good deal and feel like family, go to Madison of Harley !!!
Teresa M.
17 May 2016
Excellent customer service. Staff are warm and friendly. They chat with customers, making small talk. They aren't intrusive or pushy, while still bring helpful.Clearance center (wolf's den) attached t...
Excellent customer service. Staff are warm and friendly. They chat with customers, making small talk. They aren't intrusive or pushy, while still bring helpful.Clearance center (wolf's den) attached to the main building. A great place to get some good deals. Many items I'd never seen, in addition to items i already own.
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